About Zamy

The Roots

Serena Zamy, founder of the brand ZAMY, began her journey into the world of fashion in the dynamic, multicultural streets of London. With a unique vision and a deep passion for design, she started creating garments that blend classic British elegance with modern trends and international influences. Her talent quickly gained attention, and her creations soon became synonymous with quality and innovation.

The Expansion

With growing success, Serena decided to expand her brand beyond the borders of the UK, building a strong presence throughout Europe. Today, ZAMY is known for its distinctive approach to fashion—combining premium materials with a style that captures both the freshness of the present and the charm of timeless tradition. Each collection is a tribute to the diversity and beauty of European cultures, reimagined through Serena’s contemporary artistic lens.

Today

Today, the ZAMY flagship store in London marks the pinnacle of this journey: a collection designed for the modern woman—confident, self-aware, and effortlessly elegant. Every piece tells a story, and every fabric carries a fragment of the art of dressing. ZAMY is more than just a brand: it’s an experience that weaves fashion, art, and identity into one.

Commitment to Sustainability

In a world increasingly aware of the importance of sustainability, ZAMY is committed to making a difference. The brand embraces eco-conscious practices in every aspect of its production process. Sustainable materials are used throughout, and close partnerships are formed with suppliers who share the same values of responsibility and ethical innovation. Each collection is not only a statement of style but also a promise to a better, more mindful future.